The platform is rolling out a updated setting that allows them to lessen the amount of AI-created content appearing in their timelines. This move comes as the platform disclosed that it currently hosts more than 1 bn AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a full-scale release. This development aligns with a increase in AI content, driven by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the fastest-growing content creators on a popular video site exclusively feature clips produced artificially. A considerable share of this content is deemed mass-produced AI material, a label for poor-quality, bulk-generated content that is typically illogical or surreal.
Our research shows that many people appreciate content created using AI tools, from digital art to science explainers, and we want to offer the community the ability to adjust the amount of that, according to their own preferences,” said a spokesperson.
AI on the Platform
The service disclosed that there are presently 1.3bn videos on its service tagged as artificially created. In total, in excess of 100 m pieces of content are added to the service every day, making AI content a relatively small percentage of its overall inventory.
How to Adjust Settings
Members will be able to reduce or increase the volume of AI content they watch by using the “manage topic” setting in the platform and picking AI-made media. Further subjects that currently be adjusted under the tool include current affairs, style, cosmetics, and dance.
AI Disclosure Rules
Its policies oblige content makers to label “realistic” artificially created content, and it prohibits malicious fake videos of public figures or emergencies. Any authentic-looking artificial content that is unmarked can be removed under its terms of service.
Additionally, the app will from now on apply an AI-generated tag to content made using its proprietary AI systems, or flagged by an industry-wide initiative for recognizing content made by AI. This measure is aimed to help prevent users from seeking to circumvent the labeling process.
Responsible AI Funding
TikTok is furthermore introducing a two million dollar educational fund for experts and organizations to create informative material about responsible artificial intelligence. This initiative will support non-profit groups dedicated to training coding and technology.
Moderation Strategy
The video-sharing app has justified its moderation strategy, following controversy over plans to lay off hundreds of safety staff in Britain. TikTok is planning to eliminate 439 jobs in its user protection team in London, with labor groups and digital protection specialists raising concerns that staff are being displaced by automated systems.
A company official stated that people-led review would continue to be important, but artificial intelligence can protect employees by filtering out the most harmful content before it gets reviewed by people. TikTok stated a significant reduction in disturbing and violent content reviewed by human moderators over the past year due to intervention by its AI tools.
“We think that it’s essential to integrate humans and technology to ensure user safety,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s very important to minimize viewing of unsafe media as quickly as possible, which is the area in which a lot of the machine support is proving valuable work at speed.”
